Beyond Trend, How to Innovate in an Over-Designed World
By Matt Mattus
Item No. #Z0682
Now that marketers have discovered the important role design plays in their branding strategies, their demands on your creativity will intensify and you'll be consistently called upon to deliver hot, new looks and designs. Though no one can predict the next big trend, this book offers new ideas for combining influences that can lead to breakthrough designs and new ways of innovating. Features include trend-creating tips, a thorough analysis of the current trend landscape, and lots of visual examples of cutting edge design.